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Social Media

Planning, scheduling, and publishing posts across your connected accounts — without spending an hour a day on it.

Your Content AI generates 3 posts per week and queues them for approval. Sara reviews them, makes any edits, approves. The system publishes them at the right times. Total team time: 15 minutes per week.

What's connected

Your RevStack account connects to:

  • Facebook (dynamic.group.plus)
  • Instagram (@dynamic_group)
  • LinkedIn (Dynamic Group company page)
  • Pinterest (dynamicgrouppluschicago)

YouTube is connected but currently just hosts your existing project videos — Content AI doesn't post there.

What Content AI does

Every week, the AI:

  1. Generates 3 post drafts (image + caption) tuned to Dynamic Group's voice
  2. Mixes content types: project showcase, customer review highlight, behind-the-scenes, design tip, seasonal angle
  3. Queues them in a draft state for human approval
  4. After approval, schedules them across your connected platforms at optimal post times

Sara's role: approve or edit the drafts. Reject anything that doesn't feel right. The AI learns from rejections over time.

The weekly approval workflow

Sara should plan to spend ~15 minutes per week on social:

  1. Open the web app → Marketing → Social Planner
  2. Look at the 3 drafts for the upcoming week
  3. For each:
  4. Read the caption
  5. Look at the image
  6. Approve as-is OR edit OR reject and request a new draft
  7. Confirm the schedule (default: Tue, Thu, Sat)
  8. Done

If she finds herself spending more than 15 minutes, something's wrong with the AI's tuning. Tell Kevin and we'll adjust.

Posting manually

Sometimes you want to post in real-time — a finished kitchen photo from a job, a quick "we're at this trade show" announcement, a holiday note.

From the web app:

  1. Social Planner → + Create Post
  2. Write the caption
  3. Add image(s) or video
  4. Pick which platforms to post to
  5. Post immediately OR schedule for later

From the mobile app:

Similar flow, smaller screen. Useful when you want to post a photo right from a job site.

What kinds of posts work

For a kitchen/bath/closet remodeler, the highest-engagement content types are:

Content type Why it works
Before/after photos Easy "wow" — visual transformation
Customer testimonial + project photo Social proof, real names, real homes
Detail shots The brass pulls, the soft-close, the European materials — luxury cues
"Behind the curtain" build photos Shows craftsmanship, the team at work
Design tips Educational — establishes you as the expert
Local pride Morton Grove, Chicago suburbs, neighborhood-focused posts perform locally

What doesn't work:

  • Generic stock photos (looks like every other contractor)
  • "Hire us" calls to action with no value (audience ignores)
  • Long meandering captions (mobile users scroll)

Project photos — where they live

Your project photos are in this Google Drive folder:

https://drive.google.com/drive/folders/1PV61DPAV6-QY-Ub2ArcD1ENbN1BD0ZZy

Content AI can pull from here when generating posts (once we connect the integration — currently it pulls from your historical Instagram feed).

When you finish a job and want it featured:

  1. Add the photos to the Drive folder
  2. Tag the folder/filename with the customer's neighborhood or project type
  3. Content AI will surface those photos in future post suggestions

Hashtag strategy

Your default hashtag set (Content AI uses these):

Always: #DynamicGroupInc #MortonGroveIL #CustomCabinets

Rotated based on content: #EuropeanCabinets #FramelessCabinets #KitchenDesign #BathRemodel #CustomCloset #LuxuryKitchen #ChicagoRemodel #IllinoisHome

Avoid: - Overused tags (#cabinetlife etc.) — your post drowns in noise - Tags unrelated to your business — Instagram penalizes for it

Sara can edit hashtags per post if she wants. The AI suggests, she decides.

When NOT to post

  • During obvious tragedies or local crises (read the room)
  • When inventory is low and you can't deliver fast
  • When your team is on vacation and can't respond to engagement
  • Same content twice within a 30-day window

What if I'm stuck?

Stuck moment Fix
"AI suggested a post that doesn't fit our brand" Reject and add a note ("too salesy" or "wrong tone"). AI learns.
"A post failed to publish to one platform" Check the platform connection — sometimes Facebook auth expires. Reconnect from Settings → Integrations.
"I want to delete a published post" Most platforms let you delete from the platform itself. RevStack also has a delete option in Social Planner.
"We got tagged in a customer post — should we share it?" Yes, almost always. Reshare with a "thanks, [customer name]!" caption. Free, high-trust content.

Video walkthrough

A video walkthrough of social media management lives here once we wire it in.

Last updated: 2026-06-01 by Kevin / RevStack