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Social Media

Planning, scheduling, and publishing posts across your social accounts — without spending an hour a day on it.

This is your social engine, and it's live. Your social accounts are connected in the Social Planner, so posting is on. On the Unlimited plan you also have Content AI — an on-demand AI writer and image generator built right into the Social Planner — to draft captions and images in Dynamic Group's voice. The rhythm is simple: one person batches a week of posts and schedules them, total team time about 15 minutes per week. Here's how it works.

Your connected accounts

Your social accounts are connected and posting is live. RevStack schedules and publishes to:

  • Facebook (dynamic.group.plus)
  • Instagram (@dynamic_group)
  • LinkedIn (Dynamic Group company page)
  • Pinterest (dynamicgrouppluschicago)

YouTube can be linked to host your existing project videos — Content AI doesn't post there.

These accounts live in Marketing → Social Planner. If a connection ever drops (Facebook auth can expire every so often), you'll reconnect it in Settings → Integrations. Tell Kevin if anything looks off and we'll walk you through it.

Note: Connecting your accounts for posting is separate from connecting Facebook Messenger and Instagram DMs to your Conversations inbox. Those direct messages flow into your inbox once you connect your Facebook/Instagram messaging — see Conversations.

What Content AI does

Content AI is available on your Unlimited plan. It's an on-demand assistant inside the Social Planner — not a set-and-forget robot. When you want posts, it will:

  1. Draft post captions and matching images tuned to Dynamic Group's voice, on demand
  2. Mix content types: project showcase, customer review highlight, behind-the-scenes, design tip, seasonal angle
  3. Hand the drafts to you so a person can review, tweak, and schedule them to your connected accounts

Your social approver's role: generate the drafts, edit anything that needs it, drop anything that doesn't feel right, then batch and schedule the week. (Darek owns social approval unless you assign it to someone else.)

The weekly workflow

Your social approver should plan to spend ~15 minutes per week on social:

  1. Open the web app → Marketing → Social Planner
  2. Use Content AI to draft a handful of posts (captions + images) for the upcoming week
  3. For each:
  4. Read the caption
  5. Look at the image
  6. Keep as-is OR edit OR generate a new draft
  7. Batch them onto the schedule (a good default: Tue, Thu, Sat)
  8. Done

If it's taking much more than 15 minutes, tell Kevin and we'll help you tighten the rhythm.

Posting manually

You can also post in real-time — a finished kitchen photo from a job, a quick "we're at this trade show" announcement, a holiday note.

From the web app:

  1. Social Planner → + Create Post
  2. Write the caption
  3. Add image(s) or video
  4. Pick which platforms to post to
  5. Post immediately OR schedule for later

From the mobile app:

Similar flow, smaller screen. Useful when you want to post a photo right from a job site.

What kinds of posts work

For a kitchen/bath/closet remodeler, the highest-engagement content types are:

Content type Why it works
Before/after photos Easy "wow" — visual transformation
Customer testimonial + project photo Social proof, real names, real homes
Detail shots The brass pulls, the soft-close, the European materials, built in the USA — luxury cues
"Behind the curtain" build photos Shows craftsmanship, the team at work
Design tips Educational — establishes you as the expert
Local pride Morton Grove, Chicago suburbs, neighborhood-focused posts perform locally

What doesn't work:

  • Generic stock photos (looks like every other contractor)
  • "Hire us" calls to action with no value (audience ignores)
  • Long meandering captions (mobile users scroll)

Project photos — where they live

Your project photos are in this Google Drive folder:

https://drive.google.com/drive/folders/1PV61DPAV6-QY-Ub2ArcD1ENbN1BD0ZZy

Keep this folder stocked — it's your source material when you're drafting posts in the Social Planner.

When you finish a job and want it featured:

  1. Add the photos to the Drive folder
  2. Tag the folder/filename with the customer's neighborhood or project type
  3. Pull them into your next batch of posts in the Social Planner

Hashtag strategy

Your default hashtag set (Content AI uses these):

Always: #DynamicGroupInc #MortonGroveIL #CustomCabinets

Rotated based on content: #EuropeanCabinets #FramelessCabinets #KitchenDesign #BathRemodel #CustomCloset #LuxuryKitchen #ChicagoRemodel #IllinoisHome

Avoid: - Overused tags (#cabinetlife etc.) — your post drowns in noise - Tags unrelated to your business — Instagram penalizes for it

Your social approver can edit hashtags per post. The AI suggests, the human decides.

When NOT to post

  • During obvious tragedies or local crises (read the room)
  • When inventory is low and you can't deliver fast
  • When your team is on vacation and can't respond to engagement
  • Same content twice within a 30-day window

What if I'm stuck?

Stuck moment Fix
"Where do I create posts?" Web app → Marketing → Social Planner. Your accounts are already connected.
"Content AI drafted a post that doesn't fit our brand" Edit it or generate a new draft. Don't schedule anything that doesn't feel like you.
"A post failed to publish to one platform" Check the platform connection — sometimes Facebook auth expires. Reconnect from Settings → Integrations.
"I want to delete a published post" Most platforms let you delete from the platform itself. RevStack also has a delete option in Social Planner.
"We got tagged in a customer post — should we share it?" Yes, almost always. Reshare with a "thanks, [customer name]!" caption. Free, high-trust content.

Video walkthrough

Last updated: 2026-06-17 by Kevin / RevStack